Review: Baileys Irish Cream Liqueur

In 1971 a group of managers at Gilbey’s had an idea to create a unique Irish drink, possibly something to introduce to the international markets.  Introduced in 1974, Baileys Irish Cream created a new product category by developing a process of combining fresh dairy cream with alcohol.  This innovation gave this cream based product a 2 year shelf life and prevented the cream from separating in the bottle.  Today there are well over 100 cream liqueurs but Baileys remains the worlds best selling liqueur.  Pictured with their new bottle design and now owed by Diageo, Baileys still commands a 70% world wide Irish cream market share.

Bottled at 17% alcohol,  the listed ingredients include fresh Irish cream, the finest spirits, blended Irish Whiskey, sugar, and a proprietary cocoa extract.  The 2 year shelf life is supported by a best by date stamped on each bottles label.  They were the first cream liqueur to print an actual customer readable date.

In the bottle the intial aroma is creamy chocolate.  It pours to a thick lightly creamed coffee color.  In my glass the scent is chocolate cocoa with a hint of whiskey.  As I reluctantly put down my glass after taking my first sip I notice how cloudy the sides have becone.

Cream and dairy is 50% of the content of each bottle of Baileys.  This is much higher than most of their competitors and I can feel the satin soft difference on my tongue.  The initial flavor is a combination of premium cocoa and Ghirardelli Chocolate brownie opening up to coconut brownie followed by smooth Irish Whiskey, fading to a creamy chocolate shake finish.  While I feel the warmth of the whiskey I don”t feel any bite.  While I taste the flavor of the whiskey the other flavors are always present.  This is what sets Baileys apart.  Some products set the gold standard, while others go beyond.

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Tested 10-13    Freshness Date 08-15

17% alcohol

Grade:  95     Award:  Platinum Medal