Review: White Claw Flavor Collection No. 2
White Claw Flavor Collection No. 2 was just released. The collection includes three new flavors and the previous solo artist Mango. New to White Claw are Lemon, Tangerine, and Watermelon. Twelve can variety packs account for 63% of Hard Seltzer sales so its always best to release these flavors in groups of four. White Claw can be forgiven because they already had a lonely Mango flavor. These are White Claws first new flavors in 16 months but when you control over 50% of the Hard Seltzer market, its important you wait until you have the formula dialed down so not to damage the brand you have done so well creating, and building. Like the other White Claw flavors these new flavors are made with not just natural flavors but also fruit juice concentrate specific to each flavor variety. This is unique to White Claw and it may help explain why they are the market leader. So how do these new flavors measure up?
White Claw Lemon
The aroma is reminiscent of a fresh poured Sprite. The sweet lemon entry builds to a tart lemon peak. It fades with creamy lemon custard flavor and finishes with Cool Whip and lemon peel taste.
Grade: B+
White Claw Tangerine
The aroma is fresh peeled Clementine Orange. The sweet tangerine bursts from the glass building to a juicy real fruit Mandarin orange peak. It fades with tart tangerine. The long finish has tangerine gelato and whole tangerine taste.
Grade: A
White Claw Watermelon
The aroma is Jolly Rancher watermelon candy. The sweet watermelon Slurpee entry builds to a juicy watermelon bubblegum peak. It fades with watermelon taffy flavor and finishes with real watermelon, citrus, and vanilla custard taste. White Claw Watermelon has much more flavor intensity than real watermelon, but a real watermelon consists of 92% water. That said this is a very tasty hard seltzer that offers sweetness without being over-sweet. If real watermelon had this much flavor I would probably eat a lot more of it.
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Grade: A-
White Claw Mango
The aroma is fresh sliced mango. The sweet mango entry builds to a tart bright mango peak. It fades with creamy mango, and tangy pineapple. The finish has mango, cream, roasted green banana, and grapefruit peel taste.
Grade: B
Made in the US
5% Alcohol
100 Calories Per 12 Oz. Serving
2 G of Sugar