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October 22, 2021

Review: Truly Holiday Party Pack

by Jeff Ellingson

The Truly Holiday Party Pack will be released November 1.  I was lucky enough to get my hands on a 12 pack a little early.  These are not the first seasonal seltzer flavors, but they are Truly’s first.  With new seltzer brands still arriving on store shelves its imperative that market leaders White Claw, Truly, and Bud Light keep developing new flavor options.  When you run out of flavor options, you create new categories like Lemonade Seltzer, Iced Tea Seltzer, and Punch Seltzer.  After that you move on to seasonal seltzer flavors or cocktail inspired seltzers.  In this case Truly combined the two.

Truly Pomegranate Ginger Fizz:  The aroma leads with berry and Christmas spice.  The pomegranate bubblegum entry is joined by spicy ginger building to a sweetened juicy pomegranate peak.  It fades with pomegranate gummy and spicy ginger, leaving a long peppery sting with stevia aftertaste.

Grade: C+

Truly Cran Orange Sparkler:  The aroma leads with orange soda and cranberry Jell-O.  The sugary candy orange slice entry is joined by Cranberry Jell-O, building to an orange spice drop peak.  It fades with orange soda and Cherry Lifesaver flavor, leaving Orange Starburst taste.

Grade: B

Truly Spiked Apple Spice:  The aroma leads with apple cider and cinnamon spice.  The cinnamon apple sauce entry builds to a baked spiced apple bubblegum peak.  It fades with candy apple flavor and finishes with cinnamon apple pie taste.  This is a sweet light seltzer that would have scored higher with a little less Stevia taste on the finish.

Grade: B

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Grade: B+

The Bottom Line:  Like the left side vs. right side of a Twix candy bar there are two sides at work at Truly.  The one side consists of the Truly Iced Tea, Punch, and Lemonade variety packs.  These 12 flavors are all Stevia leaf sweetened and are all on the sweet side.  The Truly Berry, Citrus, and Tropical variety packs all have a classic seltzer flavor profile.  Add the Truly Holiday Party pack to team Sweet.

100 Calories

5% Alcohol

2 Carbs

1 Sugar Gram

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