Review: 4 Hands Rainbow Snow Cone Hard Seltzer
4 Hands Rainbow Snow Cone Hard Seltzer was recently released. It is the fourth in their series of snow cone inspired hard seltzers. Sales will benefit the important work of PROMO Missouri, a statewide organization that confronts systematic inequities to liberate the full spectrum of the LGBTYQ+ community from discrimination and oppression. Rainbow Snow Cone is sold in individual flavor 16 ounce four packs. It is one of seven Limited Release hard seltzers 4 Hands Brewing Co. crafts in St Louis Missouri. Read more 
Review: Maui Hard Seltzer Mix Pack
Maui Hard Seltzer was first released January 2020 by Maui Brewing Company, the largest craft brewery in Hawaii. The Maui Brewing Company was opened by Founder and CEO Garrett Marrero January 2005. They produce over a dozen beers including 8 year round beers. That list includes Bikini Blonde Lager, Big Swell IPA, Pineapple Mana Wheat, Coconut Hiwa Porter, and Pau Hana Pilsner. Maui Hard Seltzer was exclusively made in Hawaii until recently, when to meet demand they partnered with Sleeping Giant Brewing Company in Denver Colorado to produce and can the same recipe Maui Hard Seltzer sold in the mainland. Maui Hard Seltzer is still produced in Hawaii to meet demand in Hawaii. Maui Hard Seltzer is sold in individual flavor packs and a 4 flavor 12 can mix pack. Read more
Review: Ashland Seltzer Rainbow Sherbet
Ashland Seltzer Rainbow Sherbet is a Limited Release seltzer introduced in May 2022. It is the Official Hard Seltzer of San Diego Pride. Ashland seltzer’s are currently sold in Arizona and California and through several online sources. Like the other Ashland flavors, Rainbow Sherbet is made from an alcohol base of fermented dextrose, with carbonated water from alkaline water, yeast, and organic natural flavors. It is sold in individual flavor six packs. The flavor profile hints at raspberry, lime, and orange sherbet flavor with the color palate of the can. Read more
Review: Simply Spiked Lemonade Variety Pack
Simply Spiked Lemonade was just released and it is available in a four flavor, 12 can variety pack. Coca-Cola and Molson Coors have once again partnered in creating the brand. They also collaborated on Topo Chico Hard Seltzer. Coca-Cola acquired the Minute Maid brand in 1960. It was their first non soft drink acquisition. In 2001 Minute Maid launched Simply Orange made from 100% never frozen never from concentrate orange juice. Simply is now Coca-Cola’s second largest brand generating over $1 billion in revenue. Simply Orange is the second best selling orange juice brand in the US only trailing the Pepsi-Cola Company owned Tropicana brand in orange juice sales. In 2006 they launched Simply Lemonade made from pure filtered water, non-GMO lemon juice, cane sugar, and natural flavors. They have since added Simply Light Lemonade which is made with a blend of sugar and stevia. Simply Spiked Lemonade is made from a fermented cane sugar base with natural flavors and 5% real fruit juice including lemon juice from concentrate and flavor specific fruit juice concentrates. Like Simply Lemonade Light it is made with a blend of sugar and stevia extract. The main challenge I see with the brand is that each 12 ounce can weighs in with 170 calories and 18 sugar grams. The leading hard seltzer lemonade brands produced by Truly, Bud Light, White Claw, and Vizzy all tip the scale with only 100 calories, and no more than 1 sugar gram. On paper Simply Spiked Lemonade aligns more with Mikes Hard Lemonade and the 220 calories and 32 sugar grams found in each bottle of Mikes. Read more
Review: Smirnoff Seltzer Neon Lemonade Variety Pack
The Smirnoff Seltzer Neon Lemonade Variety Pack was released last month. Smirnoff has been making hard seltzer since they introduced their Spiked and Sparkling Seltzer in three flavors November 2016. Those flavors were Cranberry Lime, Watermelon, and Orange Mango. They have continued to tweak their recipes over the years, but they continue to produce their seltzer with a premium malt base. This is the same alcohol base they use in their Smirnoff Ice brand. Mikes Hard Lemonade also is made from a premium malt base. Most of the hard seltzers on the market today start with a fermented sugar or dextrose alcohol base. Smirnoff Seltzer Neon Lemonade is sold in a 4 flavor 12 can variety pack. Each 12 ounce slim can weighs in with 4.5% alcohol, 99 calories, and 2% juice concentrate. Read more
Review: The Bellinger Bomb Hard Seltzer
Ashland Hard Seltzer released The Bellinger Bomb the summer of 2021. It is one of 8 Limited Release Hard Seltzers they craft in San Diego California from alkaline water, yeast, dextrose, and organic natural flavors. The Bellinger Bomb was created in collaboration with Los Angeles Dodgers slugger Cody Bellinger. Besides being a former National League MVP, Cody is a co-owner of Ashland Hard Seltzer. The Bomb Pop Popsicle a red white and blue three flavor frozen treat with Cherry, Lime, and Blue Raspberry flavors, is the inspiration for The Bellinger Bomb. It is currently sold in individual flavor 6 packs. Read more
Review: Sundays Tequila Seltzer Variety Pack
Sundays Tequila Seltzer is crafted from their award winning tequila made from 100% sustainably farmed Blue Weber agave sourced from both the Highland and Lowland agave fields. Mitchell Hayes founded Los Sundays in 2016 and released their first tequila September 2017. The tequila is distilled in a family owned female founded distillery. Each 12 ounce slim can of Sundays Tequila Seltzer is made with real tequila, real, juice, sparkling water, and natural flavors. Read more
Review: Spindrift Spiked Sparkling Water Variety Pack
Spindrift Spiked Sparkling Water was launched April 2021 with a limited release in the Boston, Los Angeles, and San Diego markets. Distribution has since expanded. What sets Spindrift apart from the other hard seltzers on the market today is the absence of “natural flavors” on their ingredients list. While natural flavors certainly sound good, there are over 3000 chemical food additives that are classified as natural flavors. Spindrift was the first sparkling water made with real squeezed fruit when it was introduced in 2010. They have followed the same formula with Spindrift Spiked, as each 12 oz. slim can is made with real squeezed fruit. Spindrift Spiked is made from an alcohol fermented from cane sugar base, and real fruit juice. Read more
Review: Quirk Tropical Breeze Mix Pack
Boulevard Brewing Company released the Quirk Tropical Breeze Mix Pack March 2022. This is their third hard seltzer 4 flavor 12 can variety pack. Boulevard entered the hard seltzer market with the release of Quirk Spiked & Sparkling May 2020. At some point they dropped the Spiked & Sparkling in favor of Hard Seltzer. Quirk Hard Seltzer is made at Boulevard Brewing Company in Kansas City Missouri from a traditional sugar alcohol base with natural flavors and 1% fruit juice. Quirk Passionfruit Orange has 2% real fruit juice. Read more
Review: White Claw REFRESHR Lemonade
White Claw REFRESHR Lemonade will soon be arriving at your favorite adult beverage locations. This is Mark Anthony Brands second hard seltzer lemonade. They launched Mikes Hard Lemonade Seltzer January of 2021, driven by the success of Truly Hard Seltzer Lemonade and the 10% hard seltzer market share they achieved in their first year. One things for sure, the growth of hard seltzer has been driven by product innovation, and if one brand finds success, another will soon follow. Currently there are over a dozen hand seltzer lemonade variety packs on the market, but the White Claw name opens a lot of doors and if space is limited, a local or region hard seltzer brand will lose their shelf or cooler space. Each 12 ounce slim can is made from a cane sugar alcohol base, with natural flavors, cane sugar, and 1% natural lemon juice concentrate. Read more