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February 17, 2015

Review: Effen Vodka

by Jeff Ellingson

Effen Vodka image - CopyEffen Vodka was launched in 2003 when three former partners at KBA Marketing sold the company to build a vodka brand from scratch.  They found a contract distillery in the Netherlands and named their vodka Effen, the Dutch word for smooth.  The brand has since been sold three times and is now part of Beam Suntory.  It is crafted with premium wheat from Northern Holland and pure spring water that has been further filtered through reverse osmosis.  A low temperature continuous rectification process is used to avoid caramelization of the sugars.  This eliminate the bitter after taste found in some vodka’s.  It is then filtered five times through active carbon in a bottom-up filtration process.The aroma is old school grain vodka.  The flavor enters with cereal notes building to a lightly sweet vanilla peak.  The sweetness continues through a creamy wheat flavored fade with a pinch of pepper.  The smooth semi-dry charcoal filtered finish leaves a black licorice taste and a little heat.

Effen Tini

1 Oz. Effen Vodka

1 Oz. Champaign

1 Oz. Fresh Pineapple Juice

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Strain into a chilled martini glass

Made in Groningen Holland

40% Alcohol

Grade 90  Award Silver Medal

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