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April 14, 2021

Review: Fruit Smash Hard Seltzer

by Jeff Ellingson

Fruit Smash Hard Seltzer was launched last month by New Belgium Brewing Company.  It is available in a 3 flavor 12 can variety pack.  The flavors include Berry Blast, Tropical Punch, and Pink Lemonade.  Each flavor is made with carbonated water, fermented cane sugar, real fruit juice, and natural flavors.  A bike trip through Belgium in 1988 inspired Kim Jordan and Jeff Lebesch to bring Belgium style beer to their hometown of Fort Collins.  In March 1991 they started brewing in their basement and by June 1991 they launched Fat Tire and a Belgium style Dubbel they called Abbey.  Some of the important New Belgium milestones include becoming a 100% employee owned company December 2012.  Opening a second brewery in Asheville North Carolina in 2016.  Fat Tire became the first carbon neutral beer brewed in the US, August 2020.  Also in 2020 the employees voted to allow Kirin Holdings to acquire the company.  At the time New Belgium was the fourth largest craft brewery in the US.Fruit Smash Tropical Punch Hard Seltzer:  Made with Mango Juice, natural mango flavor, natural guava flavor, and natural passionfruit flavor.  It pours to a golden mango juice color.  The aroma leads with mango juice.  Guava follows.  The fresh mango juice entry is joined by ripe guava building to a bright fruit punch peak.  It fades with passion fruit and finishes with grapefruit, natural guava, and mango taste.

Grade: A

Fruit Smash Berry Blast Hard Seltzer: Made with natural flavors, raspberry juice, and natural strawberry flavor.  It pours to a bright pink color.  The aroma leads with cherry and strawberry.  Raspberry follows.  The sweet cherry and strawberry entry is joined by raspberry building to a juicy red berry peak.  It fades with tart raspberry and finishes semidry with whole grapefruit, sour raspberry and carbon seltzer taste.

Grade: B-

Fruit Smash Pink Lemonade Hard Seltzer: Made with Natural flavors, Raspberry Juice, and Lemon Juice.  It pours to a pink lemonade color.  The aroma is leads with fresh squeezed lemon.  Ripe raspberry follows.  The fresh squeezed lemonade entry is joined by ripe raspberry building to a juicy raspberry lemonade peak.  It fades with lemon juice, tart raspberry, and mild carbon seltzer taste.

Grade: B
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100 Calories

1-2% Juice

4.7% Alcohol

1-2 Carbs

0-1 Sugar Grams

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