Review: Hell’s Seltzer
Hell’s Seltzer was just released by celebrity chef and star of Hell’s Kitchen, Gordon Ramsey. Gordon worked with Brew Pipeline and Lift Bridge Brewing Company for several months developing the flavors. Lift Bridge also make their own hard seltzer. Brew Pipeline is the parent company of several breweries including Surly Brewing Company, Sun King Brewery, DC Brau, and Hi-Wire Brewing Company. Each recipe of Hell’s Seltzer is inspired by popular menu items from Gordon Ramsay restaurants. Hell’s Seltzer is made from a dextrose sugar alcohol base and each 12 ounce can weighs in with 5.6% alcohol and 120 calories. Gordan Ramsay, the creative team behind the brand, the colorful packaging design, and flavor blends, all piqued my interest in this brand.
Berry Inferno: The aroma leads with fresh blueberry and red raspberry. The peach nectar and blueberry jam entry is joined by raspberry building to a juicy berry peak. It fades with tart peach marmalade and finishes with sour berry and sweet peach gummy bear taste.
Grade: B-
That’s Forked: The aroma leads with key lime pie with notes of key lime juice, whipped cream, and graham cracker. The key lime pie entry builds to a Spangler Key Lime hard candy peak. It fades with Green River soda and finishes with sweetened key lime juice, vanilla, whipped cream and graham cracker crust.
Grade: C+
Knicker Twist: The aroma leads with tropical fruit punch, with pineapple, passionfruit, and orange all present. The sweet candied passionfruit entry is joined by tangy pineapple and juicy orange. It fades with pulp free orange juice, and canned pineapple juice, and finishes with passion fruit punch Starburst candy, sour pineapple, and orange peel taste.
Grade: C+
Mean Green: The aroma leads with Andes Mint and lime. Additional time in the glass brings out pineapple and strawberry jam notes. The Andes Mint entry has dark chocolate and mint flavor. Lime soda and kiwi arrive building to a Strawberry Shortcake Captain Crunch, tangy pineapple, and lime juice peak. It finishes with mint parfait, lime juice and sour kiwi taste.
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Grade: C
The Bottom Line: Hell’s Seltzer has more of a Seagram’s Escape malt beverage flavor profile than Truly or White Claw. While there were components of each flavor of Hell’s Seltzer I enjoyed, the overall taste was a little too sweet and a little too over engineered with too many flavor combinations.
Made in Stillwater Minnesota
5.6% Alcohol
120 Calories
3 Carbs
3 Sugar Grams