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April 28, 2017

Review: High Noon Lemon Vodka

by Jeff Ellingson

High Noon Lemon Vodka was just released in Denver Colorado, Madison Wisconsin, and Charleston South Carolina.  Test marketing in limited markets has been used for years in the food and beverage industry.  Also released is High Noon Ruby Red Grapefruit, and the unflavored High Noon Vodka.  The High Noon brand is owned by E&J Gallo, the makers of New Amsterdam Vodka.  New Amsterdam Vodka was launched in 2011, and in its first year over one million cases were sold.  New Amsterdam continues to be one of the fastest growing vodka brands in the US.  High Noon is produced and bottled at the Holladay Distillery in Weston Missouri.  This is the distillery that also produces 360 Vodka.  High Noon Lemon Vodka is made with a vodka base made from Midwest grown corn.  Real Lemon juice and natural flavors are added.  As an indication of High Noon’s target market their website claims High Noon Lemon Vodka is made with Vodka, Lemons, Sunshine, Trips to the Beach, Sweet Shades, Big Waves, Fluffy Towels, and Light Breezes Perfect for Chuckin a Frisbee.   High Noon Lemon Vodka pours to a cloudy lemonade color.  The aroma is whole fruit lemon with notes of lemon pulp and peel, with a grain vodka backing.  The sugar sweetened lemonade entry builds to a tart lemon peak.  It fades dry with lemon zest taste and finishes with a long warm peppery sting and grain vodka flavor.

Five Point Scale

Flavor: 3

Flavor Intensity: 4

Sweetness: 3

Vodka Taste/Presence: 3.5

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Made in Weston Missouri

35% Alcohol

Score: 88

Award: Silver Medal

 

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