Review: White Claw Hard Seltzer

White Claw Hard Seltzer was launched in 2016 by Mark Anthony Brands, the company behind Mikes Hard Lemonade, Cayman Jack, and MXA Cocktail.  Back then I reviewed their first three flavors, Black Cherry, Ruby Grapefruit, and Natural Lime.  Since then they have added Raspberry, Mango, and an Unflavored White Claw.  In the nearly four years that have passed, Hard Seltzers led by White Claw have shown they are not just a passing fad, like hard soda, or wine coolers.  White Claw alone sold $1.5 billion of product last year.   Like their competitors, White Claw is available in four flavor twelve packs and also individual flavor packs.  With five flavors currently available, Mango is only sold in individual flavor packs.  Don’t worry White Claw will soon be releasing Watermelon, Lemon, and Tangerine flavors.  No doubt Mango will join them in their next four flavor twelve can variety pack.  With over a 50% market share what sets White Claw apart from their competition.  All share similar numbers in calorie count, alcohol content, and total carbs?    Product availability, timing, and flavor are all factors.  A look at White Claws ingredients, shows they are the only hard seltzer that includes natural fruit concentrates in each flavor.  So how do they taste?

White Claw Natural Lime:

When I think of Lime Hard Seltzer I think of a vodka tonic with a squeeze of lime.  While the inspiration for hard seltzer may be the sales growth of La Croix, there is no question that a vodka tonic with a squeeze of lime was the flavor comp, to today’s lime hard seltzer.  The aroma is Green River Soda.  The sweet Lime Popsicle entry builds to a tart real lime juice peak.  It fades with lime sherbet.  The finish is semi-dry with lime peel and lime Jell-O taste.

Grade: B

White Claw Ruby Grapefruit:

The aroma is fresh squeezed Texas Ruby Red Grapefruit.  The white grapefruit entry builds to a tart juicy ruby red grapefruit peak.  It fades with creamy natural unsweetened grapefruit.  The finish is semi-dry with whole grapefruit flavor.  Grapefruit is a fruit some prefer sprinkled with sugar to soften the natural tart flavor.  White Claw Ruby Grapefruit does not have a sugar sweetened taste.

Grade: B+

White Claw Raspberry:

The aroma is fresh smashed raspberry.  The sweet raspberry entry builds to a tart raspberry puree peak.  It fades with raspberry and cream flavor.  The crisp finish leaves raspberry Jell-O taste.

Grade: A-

White Claw Mango:

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The aroma is fresh sliced mango.  The sweet mango entry builds to a tart bright mango peak.  It fades with creamy mango and citrus.  The finish has mango, green banana, and grapefruit peel taste.

Grade: B

White Claw Black Cherry:

The aroma is a natural blend of sweet, tart, and sour cherry.  The sweet Cherry Jell-O entry builds to a tart cherry peak.  It fades with sour cherry and raspberry flavor.  The finish is crisp and refreshing leaving sour cherry and a hint of milk chocolate taste.

Grade: B+