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March 23, 2021

Review: White Claw Variety Pack 3

by Jeff Ellingson

Mark Anthony Brands just releasing a third White Claw Variety Pack.  While I knew it was coming I didn’t expect it before April.  This pack includes three new flavors Pineapple, Strawberry, and Blackberry.  Mango currently found in White Claw Variety Pack 2 is also included.  What’s up with that.  Couldn’t they come up with a fourth new flavor? The hard seltzer market grew 160% in 2020 with sales topping $4.1 billion.  I wish my 401K grew that fast in 2020.  While White Claws overall market share dropped from an estimated 58% in 2019 to 50% in 2020, they still sold over $2 Billion of product.  In 2018 there were 10 hard seltzer brands, growing to 26 in 2019.  By the end of 2020 there were about 70 brands so it’s amazing to me they still command such a large market share.  To prove they are not happy with just growing sales in 2021, but also maintaining or growing market share in a market that will soon include 100 brands, Mark Anthony has already released Mikes Hard Lemonade Seltzer, and White Claw Hard Seltzer Iced Tea in 2021.  Each flavor of White Claw is made with purified carbonated water, sugar cane alcohol, natural flavors and product specific natural juice concentrate.

White Claw Strawberry Hard Seltzer:  Made with natural strawberry juice concentrate.  The aroma is sliced fresh strawberry.  The real strawberry entry builds to a juicy strawberry peak.  It fades with strawberry puree and finishes with with sweet and tart strawberry and a lemon lime soda backing.

Grade: B+

White Claw Pineapple Hard Seltzer:  Made with natural pineapple juice concentrate.  The aroma is tropical pineapple.  The sweet pineapple juice entry is joined by lime entry builds to a sweet tropical pineapple and orange punch peak.  It fades with sour pineapple and finishes with sweet pineapple candy taste.

Grade: B

White Claw Blackberry Hard Seltzer:  Made with natural blackberry juice concentrate.  The aroma is fresh blackberry.  The sweet real blackberry entry builds to a blackberry juice peak.  It fades with tart blackberry and finishes with sour blackberry Sprite taste.

Grade: B

White Claw Mango Hard Seltzer:   I could have saved time and just copied my previous review of White Claw Mango but as I have grown as a hard seltzer reviewer and reviewed nearly 300 hard seltzers I thought I would give it another try.  Made with mango juice concentrate.  The aroma is fresh sliced mango.  The sweet mango entry builds to a mango juice peak.  It fades with tropical mango and tangy pineapple.  The finish has mango, banana cream pie, and citrus taste.
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Grade: B+

The Bottom Line:  The natural juice concentrate included with each flavor variety of White Claw gives it a little sweeter taste than the 0 sugar hard seltzers.

5% Alcohol

100 Calories

2 Carbs

2 Sugar Grams

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