Review: AriZona Sun Rise Hard Seltzer
AriZona Sun Rise Hard Seltzer was recently released. Here is where things get a little confusing. It is not produced in Arizona but rather Warsaw Poland. It is made in partnership with Heineken USA and Hornell Brewing Company an affiliated entity of Arizona Beverages. Finally it is brewed and canned by Krynica Vitamin. AriZona Beverages is Americas number one selling Iced Tea brand, outselling both Lipton and Snapple brands. Had there not been a legal battle between the brands two founders, Hard Iced Tea may have been their first adult beverage. The company was founded in 1992. By pricing their 24 oz. can of Arizona Iced Tea at the same price as Snapple’s 16 oz. bottle, they took the market by storm. That price in 1992 was 99 cents. That price today is still 99 cents. It’s curious that this time around they are selling their hard seltzer in a smaller 11.5 oz. can compared to the 12 oz. industry norm. I’m sure this has more to do with the county producing their seltzer than any specific marketing plan. AriZona Sun Rise Hard Seltzer is made from a sugar alcohol base, carbonated water, and honey. Additional ingredients are flavor specific. Read more 