Review: Bacardi Gran Reserva Diez
Bacardi Gran Reserva Diez was released May 2018 as part of the Bacardi Premium Portfolio which also includes Bacardi Anejo Cuatro, Bacardi Reserva Ocho, and Bacardi Gran Reserva Limitada, a 12 year old rum that retails for $100. Overall rum sales have been in decline for years including 2017 where total rum sales where down 1.5%. By contrast the five leading Super Premium rum brands which include Plantation, Ron Zacapa, Diplomatico, Pusser, and Pyrat grew a combined 29% last year. With brands like Grey Goose and Patron already in their product portfolio Bacardi already know the power of premium brands. Currently premium rum makes up 15% of the total rum market. As a comparison 53% of tequila and 43% of whiskey sold is in the premium category. Bacardi Gran Reserva Diez is made from high grade sugarcane molasses, and purified water. It is fermented with La Levadura a proprietary single strain yeast. The spirit is column distilled and American oak barrel aged for a minimum ten years. Unlike some of their rum competitors who use an age statement to refer to the oldest rum in the blend, the Bacardi age statement refers to the minimum age. Read more 