Bud Light Seltzer was just released. Anheuser Busch invested $100 million in developing and launching the brand. This is not A-B’s first hard seltzer brand as they currently also produce Natty Light Seltzer. They also acquired SpikedSeltzer and renamed the brand Bon & Viv Spiked Seltzer. Why such a big investment? Hard Seltzer sales are expected […]
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