Review: White Claw Variety Pack 3
Mark Anthony Brands just releasing a third White Claw Variety Pack. While I knew it was coming I didn’t expect it before April. This pack includes three new flavors Pineapple, Strawberry, and Blackberry. Mango currently found in White Claw Variety Pack 2 is also included. What’s up with that. Couldn’t they come up with a fourth new flavor? The hard seltzer market grew 160% in 2020 with sales topping $4.1 billion. I wish my 401K grew that fast in 2020. While White Claws overall market share dropped from an estimated 58% in 2019 to 50% in 2020, they still sold over $2 Billion of product. In 2018 there were 10 hard seltzer brands, growing to 26 in 2019. By the end of 2020 there were about 70 brands so it’s amazing to me they still command such a large market share. To prove they are not happy with just growing sales in 2021, but also maintaining or growing market share in a market that will soon include 100 brands, Mark Anthony has already released Mikes Hard Lemonade Seltzer, and White Claw Hard Seltzer Iced Tea in 2021. Each flavor of White Claw is made with purified carbonated water, sugar cane alcohol, natural flavors and product specific natural juice concentrate. Read more 