22
Oct
Review: Truly Holiday Party Pack
The Truly Holiday Party Pack will be released November 1. I was lucky enough to get my hands on a 12 pack a little early. These are not the first seasonal seltzer flavors, but they are Truly’s first. With new seltzer brands still arriving on store shelves its imperative that market leaders White Claw, Truly, and Bud Light keep developing new flavor options. When you run out of flavor options, you create new categories like Lemonade Seltzer, Iced Tea Seltzer, and Punch Seltzer. After that you move on to seasonal seltzer flavors or cocktail inspired seltzers. In this case Truly combined the two. Read more 