Review: White Claw Vodka
White Claw Vodka was just released. It is made from 100% American corn. It is distilled five times and then filtered three times through charred coconut shells at a pressure of 6000 pounds per square foot. The equivalent power exerted by a 30 foot ocean wave. It is bottled in Bardstown Kentucky. They also released a Pineapple, Mango, and Black Cherry flavored vodka. Why has Mark Anthony Brands launched White Claw Vodka? Well there are several reasons why. First, this is not Mark Anthony’s first spirit brand. They already produce BEARFACE Canadian Whisky, Glendalough Irish Whiskey and Irish Gin, and they own Dillon’s Small Batch Distillers. With over 150 brands of hard seltzer on the market today White Claw has seen their market share reduced to 52% and the total market size is not growing like it used to. Finally market research found 50% of White Claw Hard Seltzer drinkers also drink vodka weekly, and 77% of them mix vodka with hard seltzer. So why not produce a vodka your core audience can enjoy mixed with their favorite ice cold can of White Claw. Read more 