Review: White Claw Flavor Collection No. 2
White Claw Flavor Collection No. 2 was just released. The collection includes three new flavors and the previous solo artist Mango. New to White Claw are Lemon, Tangerine, and Watermelon. Twelve can variety packs account for 63% of Hard Seltzer sales so its always best to release these flavors in groups of four. White Claw can be forgiven because they already had a lonely Mango flavor. These are White Claws first new flavors in 16 months but when you control over 50% of the Hard Seltzer market, its important you wait until you have the formula dialed down so not to damage the brand you have done so well creating, and building. Like the other White Claw flavors these new flavors are made with not just natural flavors but also fruit juice concentrate specific to each flavor variety. This is unique to White Claw and it may help explain why they are the market leader. So how do these new flavors measure up? Read more 